YouGov BrandIndex announces the 2020 Women's Rankings! Check out the rankings across different markets in APAC now!


View the Global Ranking
View the Australia Ranking
View the China Ranking
View the Hong Kong Ranking
View the Indonesia Ranking
View the Japan Ranking
View the Malaysia Ranking
View the Philippines Ranking
View the Singapore Ranking
View the South Korea Ranking
View the Taiwan Ranking
View the Thailand Ranking
View the Vietnam Ranking



YouGov BrandIndex ranked the brands using the Impression score, which asks respondents, “Overall, of which of the following brands do you have a Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2019 and January 31, 2020. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores in the most recent period with the period ending 12 months prior (February 1, 2018 – January 31, 2019). All scores in the Women’s Rankings are filtered to include a representative sample of women only.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.




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