When to use YouGov Omnibus?

Omnibus surveys are the ideal vehicle for shorter research surveys especially when results are needed quickly. Our clients use this survey during:

  • Pitch Support Turn survey data into a story customized for your target client. Develop headlines, pitch angles and "snapshot-style" charts and graphs easily to add credibility to your recommendations in a pitch
  • Poll Public Opinion Test a hypothesis or idea with either a general or targetted audience before making a significant resource investment
  • Evaluate Marketing Video or Imagess Tests for copy, video, image or web before launch
  • Test Copy/Messaging Test quotable content to be used for marketing claims
  • Advertising Effectiveness Measure the effectiveness of different metrics at different stages of advertising campaigns
  • Media/Channel Evaluation Identify opportunities to optimize communication channels and content mix
  • Brand Health Replace or complement existing internal brand health and equity tracking systems
  • NPD/Concept Evaluation Run quick sensing exercises to determine perceptions towards new concepts and product development
  • Launch Tracking Measure key metrics to understand the impact of a new product launches across a portfolio of your own and competitor brands
  • Promotion/Price Tracking Test the impact of pricing and promotions on consumer purchase behavior
  • Customer Satisfaction Track key performance measures linked to customer loyalty
  • Reputation or Crisis Management Obtain rapid and reliable feedback as major events unfold



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