In just a decade, advertising has rapidly evolved, and marketers have to resort to staying creative with multiple tactics to keep audiences engaged. Advertisements are no longer limited to TV and billboards; they come in the form of YouTube clips, Facebook banners, email promotions and push notifications.
There has also been a shift from TV to digital advertising, and it’s popular to speculate that TV has altogether been abandoned. YouGov examines whether this really is the case, and if so, how advertisers can present their ads in the most optimal way.
In the latest YouGov report, we cover the following questions with an aim to help advertisers to optimize their advertising campaigns:
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