Indonesia: Ramadan donation trends in 2022

Indonesia: Ramadan donation trends in 2022

How are Indonesians planning to use their Tunjangan Hari Raya (THR) this year?   

Latest research from YouGov RealTime Omnibus shows that almost one-third of Indonesians (32%), who are currently working full-time and eligible for THR, say they plan to use at least some portion of their 2022 statutory allowance for donations / zakat fitrah. More than half (57%) also say they will save some of their THR, while over two-thirds plan to spend at least some portion of their 2022 THR on shopping (70%).

Are Indonesians likely to donate more, less, or the same zakat amounts this year?  

More than half of Indonesians (53%) working full-time are likely to donate the same amount of zakat this Ramadan as they did last year. Around a quarter (26%) say they are likely to donate a larger amount this year, while around one fifth (20%) say they are likely to give a smaller sum.  No significant differences were observed between different age groups, socioeconomic classes, and geographical regions.

How are Indonesians planning to donate this Ramadan?  

In terms of donation types, the vast majority of full-time working Indonesians (92%) plan to make some/all of their donations in cash, while more than half (57%) plan to give some/all of their donations through purchased items. This is true across different age groups, socioeconomic classes, and geographical regions.

In terms of donation method, around half of Indonesians (51%) working full-time plan to donate cash to their recipients directly. The next two most popular ways include: donating cash to charity organisations via an online transfer (44%) and donating cash to family members and friends for distribution to the needy (38%).

Segmenting by gender shows that Indonesian women are slightly more likely than men to make donations through a charity organisation (female 71% vs male 60%), and less likely to donate directly to their recipients (female 52% vs male 65%).

Methodology: YouGov RealTime Omnibus provides quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online on 10 March 2022, with a nationally representative sample of 2120 adults in Indonesia (aged 18+ years) of Malay ethnicity, using a questionnaire designed by YouGov. Data figures have been weighted by gender, age, socioeconomic class, city tier to be representative of the adult Indonesian online population (18 years or older) of Malay ethnicity, and reflect the latest Indonesian Bureau of Statistics (BPS) population estimates. Learn more about YouGov RealTime Omnibus.

Read YouGov's latest research on Ramadan 2022 advertising awareness, shopping and donation trends:

Ramadan ad awareness – which brands' Ramadan adverts have caught the most consumer attention in Indonesia and Malaysia?

Ramadan shopping trends – what are consumers planning to buy during this festive period in Indonesia and Malaysia?

Ramadan donations trends – how are Indonesians and Malaysians planning to donate during Ramadan 2022?