YouGov's APAC Quick Service Restaurants (QSR) rankings identify the top 10 casual dining brands in various Asia-Pacific markets. These are the brands that have achieved the highest average net score of six brand health metrics over the past twelve months: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation. Data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
KFC tops YouGov’s 2022 Dining and QSR rankings in Indonesia. The American fried chicken restaurant's Index score of 26.5 places it ahead of other popular quick service restaurants in the market. KFC also ranked first in last year’s QSR rankings (37.3), but its score has fallen by 10.8 points this year.
Pizza Hut takes the second spot with an Index score of 24.5, while McDonald’s clinched third place with an Index score of 22.4 this year. The two brands swap positions from their 2021 rankings, with the pan pizza brand rising one spot (previously it was ranked third with a score of 28.6) and the hamburger chain falling a place (previously it was ranked second with a score of 30.6).
J.CO Donuts & Coffee achieved an Index score of 17.9 to come in fourth. The Indonesian chain also ranked fourth last year (17.5), although its score rose slightly in 2022.
HokBen, which achieved an Index score of 17.6, rounds out the top five. The locally-owned Japanese fast-food chain rose by two spots from last year’s rankings, when its previous score of 16 placed it in seventh.
Additionally, data from YouGov BrandIndex reveal that food delivery brands, which service the above QSR brands, also registered significantly high Index scores in 2022. GoFood (by local platform GoJek) achieved 39.6, while GrabFood scored 34.8, ahead of ShopeeFood’s 19.1 this year. Given the persistence of the COVID-19 situation, heightened demand for food delivery services is likely to continue for the foreseeable future.
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Methodology: YouGov APAC QSR Rankings 2022 ranked brands according to their Index score, which is a measure of overall brand health calculated by taking the average scores of the following BrandIndex metrics: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation.
The Index Rankings chart shows the brands with the highest average Index scores between 1 March 2021 and 28 February 2022 – and which have been tracked for at least 6 months. All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.