This month, Shopee is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in the past two weeks) in Indonesia.
YouGov finds that the most common lies people tell are about their experience and personal interests
Nightclubs and bars are the places most people would not go to by themselves
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...
New YouGov research also reveals that attitudes to gender are generational
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...