YouGov | What The World Thinks

86% of Indonesian women who have suffered from period pain say it has affected their ability to work

Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.

Yes to sandals, no to flip flops – YouGov’s guide to office attire

Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!

August’s most successful ad – Shopee

This month, Shopee is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its advert in ...

Recruiters beware! One in five people in APAC admit to having lied on their CV

YouGov finds that the most common lies people tell are about their experience and personal interests

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves

Three-quarters of APAC residents think it’s OK for women to propose to men

New research also shows half of respondents believe an engagement ring should cost at least one month’s salary

Ad of the month – 7-Eleven

This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...

68% of APAC residents believe there is a problem with fake news on digital platforms

New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...

Majority of APAC residents (56%) believe masculinity and femininity are socially constructed

New YouGov research also reveals that attitudes to gender are generational

Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations

The latest YouGov BrandIndex data suggests excitement among older generations is more muted.

Cadbury, Ferrero Rocher, Nestlé, Hershey’s and Lindt are APAC’s favourite chocolatiers

New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate

Quarterly Report: Domino's

As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...

95% of APAC residents support new measures to tackle obesity

The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...

Qoo10’s ambitions look to build on strong base

BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets

Only 11% of APAC consumers primarily use apps to order their pizza delivery

Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...

Quarterly Report: Yum China Holdings

Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion ...

Who are the laziest people in APAC?

Work, work, work. All we ever seem to do is work. According to the latest research from YouGov, the world’s leading online research firm, ...

Nearly half of APAC residents believe children’s toys are too gendered

The market for children’s toys is deeply divided. But which toys, if any, are suitable for both boys and girls? And should children’s toys ...

How to avoid annoying people on public transport

Attention public transport users! YouGov’s latest research reveals which traits people find to be the most annoying when using public transport. Read on to ...

Our fresh election methodology can benefit your organisation

As the dust of the general election settles, many commentators are still stating they didn’t see it coming. But we did. We said at ...

Over 70% of APAC Respondents Think Life Should Be Fair

'Life isn't fair' was a retort many of us threw out to our families as we were growing up. YouGov, the world’s leading online ...

Millennial travelers look for individualised, cultural experiences

New data from YouGov Reports reveals the many ways today's youth aren't vacationing like their parents' generation.

Being a mum is never easy. Over half of the APAC respondents think it is even harder today!

Gender equality and women’s empowerment has been encouraged for decades. As society changes, we see more and more women holding senior positions in companies, ...

75% of APAC respondents think a mother’s right to breastfeed in public should be protected by law

Across most of America and Europe, a mothers’ right to breastfeed in public places is protected by law. Companies there can even be fined ...