YouGov | What The World Thinks

YouGov Ad of the Month – Indonesia: RedDoorz

This month, budget accommodation booking platform RedDoorz is the brand that has achieved the highest uplift in its Ad Awareness over the past month.

Pepsi fizzes out in Indonesia

A brand analysis of why Pepsi failed to capture the Indonesian market
Three in five Indonesians have considered moving abroad

Japan the most popular destination for migration
Shopee the most positively talked about brand amongst Indonesian young adults

The best discussed brands amongst Indonesians aged 18 to 34.
International survey: most people expect to feel the effects of climate change

New YouGov study of 30,000 people in 28 markets uncovers noticeable differences in attitudes between East and West
Indonesians unimpressed with Garuda Indonesia inflight menu gaffe

Poor handling of handwritten menu sends brand health scores in decline
Three in ten Indonesian women have experienced sexual harassment

Over half of sexual harassment incidents go unreported
Indonesia's Most Admired

B.J. Habibie remains Indonesia’s most admired man
Indonesian parents split on criminalising corporal punishment

Seven in ten use corporal punishment on their own children
A quarter of Indonesians have experienced suicidal thoughts

One in seven have had mental health issues
Over four in ten Indonesians believe their jobs are at risk from robots

Two thirds believe the rise of automation will lead to a loss of jobs in the wider economy
Garuda Indonesia is the brand Indonesians would be proudest to work for

Garuda Indonesia is the brand that Indonesians would be proudest to work for, new rankings from YouGov BrandIndex reveal. The analysis looks at which ...
One in four Indonesians use plastic straws daily

Indonesians think consumers have the biggest role to play in reducing plastic waste
Garuda Indonesia best perceived among Indonesian women

Garuda Indonesia tops YouGov’s annual list of the best rated brands among women. The best perceived brands among Indonesian women come from two main ...
Garuda most recommended brand amongst Indonesians

Garuda Indonesia has the strongest brand advocates among Indonesian consumers, new analysis from YouGov BrandIndex reveals.
E-Commerce and Indomie at the tip of Indonesian millennial tongues

The best discussed brands amongst Indonesians aged 18 to 34.
Shopee’s brand health improves sharply in Indonesia’s e-Commerce sector

YouGov takes a closer look at e-Commerce players in Indonesia, Tokopedia and Traveloka still take the lead.
Garuda Indonesia is the most positively perceived brand in Indonesia

Garuda Indonesia again tops YouGov BrandIndex’s annual brand health rankings for Indonesia. In a list featuring a large number of global brands, the national ...
Angelina Jolie and Bill Gates are the world’s most admired people in 2018

Bill Gates and Angelina Jolie are once again the world’s most admired man and woman in YouGov’s study of which public figures the people ...
Two thirds of social media users would let brands sponsor their photos

YouGov finds many Indonesians would allow brands they like to use them for advertising in unusual and personal ways
No demand for fake meat

Only a third of the public ‘would probably eat’ artificial meat grown in a laboratory
43% of Indonesians believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 93% of Indonesians think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...
A third of Indonesian consumers have boycotted a brand

YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...
Fast fashion: 3 in 10 Indonesians have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Indonesia
20-country study finds that people are more likely to value a partner’s personality over their looks

When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...